منابع مشابه
Advertising as Communicative Discourse: An Analysis
The task of modern creativity in advertising is to find fresh, interestprovoking ways of conveying meaningful information realistically and on the reader‟s own terms. As Nilsen says, “in many ways, advertisers are today‟s pop culture poets. They value the power and the flexibility of the English language just as much as do their literary colleagues on college campuses and writing colonies.” 2 T...
متن کاملCommunicative Action as Bargaining: Utility, Relevance, Elementary Social Acts 1. Some Problems of Communicative Action Theories
I outline an approach to communicative action (CA). Its bases are (i) a bargaining game approach to Elementary Social Acts (ESAs) and (ii) a Decision-Theoretic Semantics (DTS) in which utility and, as a special case, evidential relevance play a central role. The act analysis is extended to a variety of act types. Examples of various kinds of`conventional' and`conversational' impli-cature illust...
متن کاملSemantic Mapping of Discourse and Activity, Using Habermas’s Theory of Communicative Action to Analyze Process
Our primary objective is evaluation of quality of process. This is addressed through semantic mapping of process. We note how this is complementary to the primacy of output results or products. We use goal-oriented discourse as a case study. We draw benefit from how social and political theorist, Jürgen Habermas, uses what was termed “communicative action”. An orientation in Habermas’s work, th...
متن کاملMoral Consciousness and Communicative Action
ive achievement has a double effect: under a strict deontological point of view, moral questions are taken out of their contexts in such a way that mora] solutions retain only the rationally motivating force of insights. 179 Moral Consciousness Communicative Action Moral issues are never raised for their own sake; people raise them seeking a guide for action. For this reason the demotivated sol...
متن کاملSpeech Acts or Communicative Action?
Systems for supporting communication in organizations should be founded on a theorY of language and communication. A well-known theorY for this purpose is speech act theorY. developed by Austin and Searle. Flores e.a. used this theorY for the design of TH E COORDINATOR. Speech act theorY however has some serious shortcomings which are brought to the fore by Habermas. His examination of Searle's...
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ژورنال
عنوان ژورنال: Pragmatics
سال: 2009
ISSN: 1018-2101,2406-4238
DOI: 10.1075/prag.19.2.04lee